Visual Concepts — AI Creative Research

A human-centered visual research practice where AI supports ideation, narrative, and aesthetic prototyping. The work is organized into three lines of inquiry: urban/spatial futures, product & brand storytelling, and poetic studies of presence.

Poetic Studies — Presence

A visual inquiry into presence, memory, and inner states. I prototype atmospheres through light, translucency, and material metaphors — building a symbolic language for emotion and stillness.

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Product & Brand Worlds

Concept development for products and brands through mood, materiality, and storytelling. AI helps prototype visual systems, campaign directions, and design language — from minimal to expressive.

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Urban & Spatial Futures

Spatial and urban design exploration using AI to accelerate massing, typologies, and environmental narratives — balancing imagination with context, climate, and local identity.

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Immersive Experiences

VR and interactive environments combining narrative, spatial design, and real-time tools to create presence, memory, and embodied attention. Part of an ongoing research initiative — REMEMBER — exploring memory, identity and presence through immersive technology.

Memories Live

Transforming personal memories into immersive environments where people can recall meaningful moments.

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VR Sketch / Immersive 3D

Exploring VR Sketch as an immersive visualization tool, allowing SketchUp models to be experienced in real scale through VR for spatial perception and interactive architectural walkthroughs.

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ARROOM / Spatial Design Tool

Testing an emerging VR platform currently in development for architecture and interiors, exploring spatial capture, layout experimentation, real-time visualization and immersive design workflows.

Ongoing Research

Story Scape

Creating virtual journeys through cities and landscapes guided by narrative and spatial storytelling. More than a historical tour, the project explores architecture, collective memory and immersive interaction as tools for sensory experience and presence.

In Development

Zen Room / Sensory VR Research

Interactive meditation room prototype developed in Unreal Engine, exploring sensory atmospheres through light, sound and spatial composition to investigate presence, emotion and immersive perception in virtual environments.

Ongoing Research

Spatial / Architecture

Architectural visualization and spatial storytelling — from 3D modeling to 360° virtual tours — focused on realism, clarity, and immersive presentation for clients and stakeholders. Workflow: SketchUp + Unreal Engine + Pannellum.

Commercial Gallery

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Immersive Room

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AV 12 Gallery

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Living Room

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High-Tech Room

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Corporate Office

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Technical Profile

Access my full technical profile — including tools, CV, and documentation of the creative process behind each project.

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