Creator of customized immersive experiences, I explore how spaces influence emotions and behaviors. I transform this relationship into digital projects that unite design, storytelling and technology, connecting the physical and virtual worlds in meaningful ways.
My journey began in architecture and urbanism, with specialization in architectural projects and neuroarchitecture, areas that provided me with a solid foundation in spatial perception and functional environmental design. Over time, I felt the need to expand beyond the traditional boundaries of architecture, exploring technology as a new territory for creation.
In this process, I deepened my studies in programming and discovered immersive technologies (XR), which became the natural link between my architecture background and the infinite digital possibilities. From there, I began to direct my work towards the development of interactive virtual environments.
Today, I dedicate myself to creating immersive experiences using software and technologies that transform physical spaces into interactive digital environments.
— Lara E. Negreiros
Explore my technical curriculum to see the tools, technologies and methodologies I use to create immersive experiences and other projects from my professional journey.
My work explores the intersection between virtual reality, immersive storytelling and architecture, creating authorial experiences that connect people to stories, places and spaces.
I develop VR projects ranging from architectural visualization to sensory narratives, using immersive technologies to provoke emotion, reflection and presence.
Within this practice, I especially investigate how immersive experiences can activate memory, identity and spatial perception, an axis that gives rise to the REMEMBER project.
Part of the experiences presented here emerges from ongoing research on memory, identity and spatial perception in immersive environments. This research guides the development of the REMEMBER project, of which Memories Live is the first experiment.
→ Explore the REMEMBER project
First project developed within the Remember research line. An immersive experience that explores memory and emotion through spatial narratives in virtual reality.
Application of virtual reality for architectural visualization, transforming 3D models into navigable immersive environments with focus on spatial perception and user experience.
Immersive experience that investigates the transformation of cities over time, allowing the user to explore urban narratives and historical layers through virtual environments.