Architect of Xperience

My work explores the intersection of spatial design, technology and human perception, focusing on immersive and interactive experiences.

With a background in architecture and neuroarchitecture, I developed a strong understanding of how space shapes emotion, behavior and experience—an approach I extend into digital and hybrid environments.

I work with 3D design, real-time environments and emerging technologies such as XR and AI, applying them to spatial visualization and interactive systems.

More recently, my focus has been on lightweight WebXR workflows and AI-assisted processes to create accessible, browser-based immersive experiences. I’m particularly interested in exploring new ways to connect physical and digital space through interaction and spatial storytelling.

Currently expanding this practice through projects, collaborations and research opportunities across immersive and spatial technologies.

Lara E. Negreiros